Search engine optimization is often seen as a mystical marketing channel. SEO managers who wave their magic wand and celebrate monthly sacrificial festivals to land higher in the organic search. We have put together a short list so that the managing directors of a company can better understand their SEOs, but also check their skills.
When we work with a new customer and define initial measures, we have the following scenario in 9 out of 10 cases:
“Some actions involve design changes. Isn’t that SEO? “
Even if some have already announced it before me, I don’t want to miss the opportunity to say it again:
Search engine optimization has evolved.
Did you know that the click-through rate on a page has become an important ranking signal? The bounce rate and the time spent on a page are largely responsible for a good ranking. These are all “user” signals and have nothing to do with link building, internal linking (which is important) and the like. to do.
Speed decides. For SEO, as well as your “sales” in general. Almost half of all Internet users expect a website to load within 2 seconds. If your SEO manager has already asked you about the loading time of your website, this was not just blind action, it was completely correct.
Is that the case with you?
You can test it here:
To get specific action, take the speed test on Google:
If you stay below 60 out of a possible 100 points in the Google query, you must speak to your programmers as soon as possible to improve the speed of the website. Believe me, your SEO will thank you!
Every person who promises me magical SEO results within a very short time has a difficult one on me. Because it’s a lie 99% of the time. This person is either trying to kid me or just has no idea. Both are not great.
The bottom line here is: give your SEOs time. Good results take time. Often months. The worst move would be to throw a measure over board after a few weeks because it has not yet achieved any results.
Here are two more technical tips:
Pagination is a scroll function. When listing articles, there is often a link to a page 2, 3, 4, etc. Your SEO manager has to consider a few things here. To do this, go to a second page on your website.
Right-click anywhere on the page (not images) and select “Show Page Source”. You should then see the source text of this page in your browser.
Press CTRL + F on a Windows computer and CMD + F on a Mac to open the search.
Here you enter the following commands one after the other:
rel = ”next”
If neither the phrase rel = ”next” nor noindex, follow can be found, we suggest that you recommend this link to your SEO
Google identifies headings as a classification of content. The headings are referred to as H1-H6. The lower the number, the more important it is. This means that H2 receives more weighting for the ranking than H6.
Frequency of headings per page:
H1 = 1
H2 = 1-7
H3 – H6 = there is no defined limit here.
Go to your home page or any page on your website.
Right-click anywhere on the page (not images) and select “Show Page Source”. You have landed once again in the source code of this page.
On a Windows computer, press CTRL + F or CMD + F if you have a Mac. A search box has now opened.
Enter the following commands in the search one after the other:
If none of these phrases are found, you should have a conversation with your SEO. Because he obviously didn’t wave the wand long enough. If commands are found, pay attention to the frequency.